I help organisations present themselves better online.
Online presence is an interdisciplinary problem — website, content, data, brand, workflow — and most organisations hand it to one discipline and wonder why the seams show. My work sits across those disciplines, not inside one of them.
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i.
Leading a digital rebuild
Website relaunch, platform migration, the big-bang project where the pieces have to hold together across teams and countries.
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ii.
Getting the foundations right
Omnichannel consistency, data cleaning and migration, the unglamorous work that decides whether the presence holds up at scale.
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iii.
Coaching a team through something they haven't done before
Smaller, advisory. Helping the team run the process themselves rather than running it for them.
The through-line is that I work end-to-end across the arc, which is what the work actually requires.
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Overseeing product development Verwalter — a platform for Swiss property managers
A platform that helps Swiss property managers present themselves as in-control to their clients. It replaces fragmented manual follow-ups with a portal-first workflow where every interaction is documented and every handover stands up to the audit trail Swiss tenancy law expects. My role is end-to-end product direction: what it does, how it holds together, how it shows up.
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Content & brand foundations Four years in Digital Engagement Services
Four years as Senior Consultant, across multiple workstreams — the unglamorous work underneath every presence that holds up at scale.
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A
Omnichannel engagement for Takeda
Designed a digital-first omnichannel model for a major pharma client and built the practitioner community that drove adoption across commercial and medical-affairs teams. The work that decides whether a brand actually runs coherently across channels day-to-day, or just looks like it does in the deck. Scaled across three European markets inside the first year.
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B
ISO 13485 — Arcondis's own positioning move
Certification isn't just an operational milestone; it's how a consultancy presents itself as a credible partner to medical-device clients. Led the cross-functional work that turned Arcondis's own processes into something an auditor — and a client — could trust. They got there in six months.
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Communications project manager Group website relaunch & internal communications
One role, two streams — the outside face of the group and the inside one.
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A
Group website management
QA across global and regional templates for the Adobe Experience Manager relaunch. Then the part most rollouts forget: making sure country website managers could run their own launches afterwards, without routing everything back through the centre.
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B
Group internal communications
Ran the SharePoint intranet's editorial calendar for employees across Europe. Supported intranet managers in each EU country so regional content stayed consistent with the centre without being controlled by it.
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B2B market-entry research How large organisations choose a venue
Buyer-behaviour study for an Amsterdam venue trying to reach enterprise clients — ING, TomTom, Aegon, Delta Lloyd and others. Interviews with senior event managers, mapping how large organisations actually decide on a venue. Recommendations split into active and passive influence on the buying process. The earliest time I wrote down what I now believe about presence: that being chosen is a function of how you show up long before the decision gets made.