Getting the foundations right
Omnichannel consistency, data cleaning and migration — the unglamorous work that decides whether a presence holds up at scale.
Designing digital and operational experiences.
Need a consultant that does more than make pretty slidedecks? I have a decade of experience at the intersection of systems, governance, cross-functional alignment, and digital transformation—turning complex strategies into operational workflows that hold up at scale.
How I engage
Leading a digital rebuild
Website relaunch, platform migration — the big project where the pieces have to hold together across teams and countries.
Coaching a team through something new
Smaller, advisory. Helping the team run the process themselves rather than running it for them.
Bridging Strategy & Technology
Translating high-level business and compliance requirements into functional tech architectures—from CRM tagging and modular content systems to automated workflow integrations.
Highlights
Consulting
Omnichannel Engagement
- Uitdaging
- Commercial and medical-affairs teams lacked a coherent, scalable digital-first engagement model.
- Aanpak
- Designed the omnichannel process architecture and built a 70+ member practitioner community to drive new standardized ways of working, solving stakeholder/KOL fatigue (anti-overcommitment governance) and building the global-to-local affiliate onboarding engine (Room of Requirements).
- Resultaat
- Scaled the model across three European markets and additional brands within 12 months, ensuring consistent cross-channel execution.
ISO 13485 Certification
- Uitdaging
- A consultancy needing rigorous internal process architecture to become a credible, certified partner to regulated medical-device clients.
- Aanpak
- Appointed Program Manager accountable for enterprise program planning, executive risk registers, and Board/C-suite alignment across 8 corporate functions ahead of formal audits—governing 86+ standardized workflows.
- Resultaat
- Achieved full ISO 13485 medical-device certification in just six months, elevating the firm's market positioning.
Patient-facing platform
- Uitdaging
- High friction and fragmented communication in setting up a highly regulated, patient-facing clinical trials platform.
- Aanpak
- Designed the core governance framework, content strategy, and workflows, alongside a centralized G.Suite-based team intranet.
- Resultaat
- Accelerated cross-functional team communication and successfully launched the clinical trials platform within 8 months.
Group Communications
Group Website Management
- Uitdaging
- A global Web 2.0 corporate site relaunch via Adobe Experience Manager (AEM) risking bottlenecked rollouts across regional templates.
- Aanpak
- Executed comprehensive QA testing and trained regional website managers to run their own launches independently.
- Resultaat
- Delivered the global relaunch within 6 months, enabling self-sufficient country teams without routing everything back through the center.
Group Internal Communications
- Uitdaging
- Decentralised European employee communication lacking consistency and engagement across regions.
- Aanpak
- Managed the SharePoint global intranet editorial calendar and coached EU country managers via workshops and playbooks.
- Resultaat
- Maintained regional consistency with the center while empowering local control, significantly increasing platform adoption.
From Collaborators
Ronald combines empathy with operational rigor, enabling cross-functional teams through stakeholder diplomacy, knowledge transfer, and creative problem-solving. His adaptability allows him to shift seamlessly between strategy, execution, and enablement across complex, high-stakes environments.
Ronald has an extraordinary skill set when it comes to all things media, and a gift for storytelling. I always appreciated his quick wit, sense of humour and how he took the initiative to ensure his expertise was scalable, for example by writing a wording procedure for training videos.
Ronald contributed much to helping our clients understand important principles, prepared and facilitated bootcamps to speed up knowledge transfer and built an active exchange community to maintain a high level of innovation.